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When I look back at the making of Kitablet, I get reminded of the quote, “It takes a village to raise a kid”. Many organizations and individuals have come together to bring alive Kitablet. The idea originated from the Parag initiative of Tata Trusts that has worked for over a decade to promote reading among children. A desire to explore the role that technology can play to promote reading gave birth to the idea of a software product for school children to read and engage with good Indian children’s literature. Social Alpha empowered the idea by being its incubator. Initial conversations with schools and publishers helped us refine the idea. A team of children’s book enthusiasts in the space carefully selected the first set of 200 books with which Kitablet would go live. The passion for taking good books to children that characterizes many publishers in the space became a shared reason for publishers to come on-board the initiative. Our design partners did a brilliant job giving the idea a name and a logo, and the software product a cool design. Storytellers gave voice to add read-alouds to some of the books and a bunch of creative educators defined the animations and activities to accompany some of the books. Our technology partner worked hard to create the product and the eBooks.

We eagerly await children and schools to come on-board Kitablet, for its real power to unfold – where children discover books according to their interests; good books are continuously added; children rate and review books, and determine their popularity; meaningful data about reading gets generated for use by schools and parents; member schools come abuzz with author and/or illustrator visits; and libraries become the openings to many new worlds.

Of Boxes and Labels

Of Boxes and Labels

Flyaway Boy is a story about a boy who doesn’t fit in – not in his school, among friends and sometimes even struggles to feel part of his family…

Swaha Sahoo Parag Reads 27 November 2020

Pyari Madam

Pyari Madam

Pyari Madam is the story of a young school girl who interacts with her teacher through her diary, where she opens her heart out…

Swaha Sahoo Parag Reads 31 July 2020